Steeped in Tradition

The Sugimoto story started at the foothills of Mt. Fuji with first generation tea maker Zenichi Sugimoto. Over the course of three generations the Sugimoto family has built a tea company that is authentic and innovative. From the dissatisfied champion to the next generation, read our story to learn why our tea is different.

Our Story


Our Promise to You

Since the days of Zenichi delivering his handmade tea by bike, the Sugimoto Tea Company has always seen tea as a way of improving people’s lives. We create tea to be enjoyed by you daily, but for a reason that is larger than taste alone.

Our Mission


Ethical & Sustainable Tea Farming

Enjoy your tea more knowing that it's produced ethically with happy tea farmers and in a way that is beneficial to the natural local ecosystem.

Delicious for You, Good for Everyone


A Focus on Safety & Quality

Never worry the safety of your tea thanks to our high safety standards.

Drink With Confidence


Working at Sugimoto

The Sugimoto family aren't the only ones behind the tea you love. See what it's like to work for a third generation Japanese green tea maker.

The People Behind the Tea

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