Beyond Delicious
Beyond achieving delicious Japanese green tea and enriching the quality of your life with our tea, we also believe that having a positive environmental and social impact is important. Thankfully, since Japan is a fully economically developed country, virtually all of the social issues facing tea production in other countries are nonexistent with Japanese green tea.
Japanese tea farmers, laborers, and their families all have access to electricity, clean water, fresh air, a fantastic education system, healthcare, and the best hot springs in the world. There are almost no “Fair Trade” certified products from Japan due to the high quality standards of living that already exist throughout the country.
However, due to declining domestic consumption of tea, an overall aging workforce, and an increase in large scale commercialization, the Japanese tea industry does face some difficulties. Due to these issues, many farmers are retiring or working well past the normal age of retirement and low tea prices discourage young farmers from taking over their family’s farms, threatening the future of the industry as a whole.
