Organic Ceremonial Matcha Yui (結)

Description

This item has a maximum purchase quantity of 2 units per person. Thank you for your understanding. 

Organic Ceremonial Matcha Yui is an expression of connection. Connections between producer and craft, tradition and modern enjoyment, host and guest. Named Yui (結), meaning “to bind” or “to connect,” this matcha reflects the spirit of our rebranding and the mizuhiki motif that symbolizes relationships formed through care and intention.

Yui is a ceremonial matcha selected for its luminous color, smooth texture, and balanced expression of umami and natural sweetness. Clean and composed, it offers refinement without heaviness or bitterness, allowing the character of the tea to unfold naturally in the bowl.

Yui is designed for moments that call for presence and attention, whether preparing matcha for a guest, marking a quiet ritual, or simply enjoying a cup made with care. Its clean structure and smooth finish make it well suited for traditional preparation as usucha, allowing the character of the tea to unfold naturally in the bowl.

This is matcha meant to bring people and moments together, creating a sense of connection through a shared cup.

About the New Packaging
The central motif of our new packaging is the mizuhiki knot. Mizuhiki is a traditional Japanese decorative cord, used to mark moments of gratitude, respect, and connection. On our packaging, it serves as a quiet symbol of these values.

To us, the mizuhiki represents the relationships that shape our tea, from the growers who cultivate the leaves, to our own team who carefully finish and pack them, and ultimately to those who enjoy them. Each knot reflects intention and care, reinforcing the idea that tea is not simply a product, but a connection between people, place, and time.

SKU:

OMA29T

Maximum Purchase:

2 units

Hot Brew Preparation

1g (1/2 tsp)

3 oz (90 ml)

Whisk until frothy

185 °F

Cold Brew Preparation

2g (1 tsp)

8 oz (240 ml)

Shake or stir well

Ice Water