Your Guide to Japanese Green Tea
From brewing guides to health benefits, matcha recipes, and more, our blog answers all your questions on Japanese green tea.
Today's Featured Blogs
How a Single Genmaicha Tea Bag Got Us Onto Seattle Supermarket Shelves
When I came to the U.S. to launch Sugimoto Tea Company's American operation there was one store I w...
What Happens During Shincha Season
The first harvest of Japanese green tea is one of the shortest and most important moments of the ye...
What Is Shincha?
A New Tea Season Begins Shincha marks the beginning of a new tea year in Japan. Each spring, after...
The Brush Behind the Characters
When redesigning the packaging for our Matcha Series, Yui (結), Kochi (東風), and Ura (麗), we face...