Your Guide to Japanese Green Tea
From brewing guides to health benefits, matcha recipes, and more, our blog answers all your questions on Japanese green tea.
Today's Featured Blogs
What Is Shincha?
A New Tea Season Begins Shincha marks the beginning of a new tea year in Japan. Each spring, after...
The Brush Behind the Characters
When redesigning the packaging for our Matcha Series, Yui (結), Kochi (東風), and Ura (麗), we face...
Mizuhiki and the Art of Gift Giving
Introduction In Japan, gift giving is not only about the item itself. It is a way of acknowledging...
Reflecting on 2025 at Sugimoto Tea Company
Each year brings its own rhythm. Some unfold gently, marked by familiar patterns and steady progre...